Fractional Sales & SDR Leader
As a fractional leader, I bring a fresh perspective and unbiased advice. Working with multiple companies across industries exposes me to various strategies and best practices, which I apply to help you navigate sales challenges—whether that’s building a team, refining strategy, or optimizing demand generation.
I focus on streamlining sales processes to boost efficiency, increase demand generation, improve team performance, and align sales goals with business objectives. Whether you're a technical founder moving from founder-led sales to a scalable model or a sales leader aiming to enhance pipeline and close rates, I provide the tools and expertise to make it happen.
As a fractional sales leader, I offer part-time flexibility, giving you experienced sales leadership without the cost of a full-time hire. My data-driven, results-oriented approach identifies areas for improvement and delivers actionable strategies with measurable impact.
Whether you need short-term support or ongoing guidance, I provide a flexible, tailored solution to help your business grow—without the long-term commitment or expense.
Mentoring & Coaching
With over 10 years of experience in SaaS sales, I mentor and coach technical founders and sales leaders to develop effective sales and demand generation strategies that drive real results. Having worked with startups and scaling businesses, I understand the challenges you face and help you build strategies that accelerate growth and drive sustainable revenue.
In our sessions, we’ll focus on your top business priorities, creating a scope of work that targets the areas with the greatest impact on generating new business and scaling your sales efforts. Our strategies will be tailored to your business, product, and target audience to help you build a high-performing sales engine.
You’ll receive hands-on, actionable feedback that’s immediately implementable for both quick wins and long-term success. Whether refining your sales process, optimising the funnel, or improving pipeline generation, my coaching delivers maximum impact.
LinkedIn Social Selling Training Program
With buyers being bombarded by emails and calls, and email conversion and cold call connect rates declining, these channels are becoming less effective. Today, potential buyers are seeking trusted advisors when they need a new platform, and this is where LinkedIn comes in.
Surprisingly, many companies underutilise LinkedIn, despite the fact that most—if not all—of their potential buyers are active on the platform.
As a former LinkedIn Account Manager, responsible for selling LinkedIn Sales Navigator and training sales teams on leveraging LinkedIn, I’ve developed a comprehensive LinkedIn Social Selling Program. This program focuses on three key pillars:
LinkedIn Profile – Positioning yourself as a subject matter expert.
Content – Creating valuable, scalable content that engages your target audience.
Prospecting – A masterclass on finding the right companies and stakeholders, and initiating meaningful conversations.
Take your sales team’s LinkedIn strategy to the next level with Scaling Sales!
